About Rand Ghost Theme

I transformed graphic design from decorative craft into strategic business discipline.

Born Peretz Rosenbaum in Brooklyn, I became America's most influential corporate designer. My identities for IBM, UPS, ABC, and Westinghouse remain powerful decades later.

I introduced geometric simplicity and systematic thinking to corporate identity. The eight-bar IBM logo exemplifies my philosophy—instant recognition through mathematical precision.

For thirty years, I taught at Yale University. My book Thoughts on Design established the theoretical foundation for modern graphic design education.

"Don't try to be original, just try to be good." This philosophy elevated commercial art to strategic communication.

I proved design excellence drives business results through clarity, simplicity, and systematic thinking.

Experience

Work Experience

2019 - 2023, South Africa

Church planting trainer and coach

2014-2018, Kenya

Church planting trainer and coach

2010-2014, South Africa

Tech lead; Emerging Church Planter

Education

2018-2020

Work completed towards Master of Arts in Leadership

2000-2004

Bachelor of Arts in Interdisciplinary Studies with an emphasis in Public Health Issues

Kind words from writers

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“Naoto transformed my portfolio site completely. The clean layout lets my work speak for itself, and setting up different sections was surprisingly intuitive. My clients constantly compliment the site's elegance.”

Sarah Chen, Designer

“Finally, a theme that doesn't fight with my content. The typography is gorgeous and the table of contents feature makes my long articles so much more readable. Worth every penny.”

Marcus Rivera, Tech Writer

"I needed something professional but not corporate. Naoto strikes that perfect balance. The resource sections help me showcase my expertise, and the dark mode is a nice touch for evening readers."

Emma Thompson, Freelance Consultant

The timeline template is perfect for my online courses. Students love how clean and organized everything looks. Plus, the mobile experience is flawless—important since most access from phones.

David Park, Course Creator

Naoto's gallery layout showcases my photography beautifully. The minimal design doesn't compete with my images, and I can organize everything exactly how I want from the Ghost admin.

Lisa Rodriguez, Travel Blogger

Switched from a cluttered theme to Naoto and immediately saw better engagement. The homepage builder let me create exactly the story I wanted to tell. Clean, professional, and flexible.

James Mitchell, Startup Founder

About Rand Ghost Theme